About · the story

I started running to prove something to myself.

Then I never stopped.


[ environmental portrait — Vince running in Texas light ]

For most of my twenties I told myself I wasn’t a runner. The story was that I was built for other things — short bursts, gym work, anything but the long aerobic grind. The truth was I didn’t know how to start.

I started anyway. Three miles, four times a week, on roads I picked because they were quiet enough to hear myself think. I bought a watch. I read books. I made every mistake first-time runners make — too much, too fast, not enough sleep, the wrong shoes — and the body told me about each one.

What changed wasn’t talent. It was a willingness to show up on the days when nothing in me wanted to. That’s the only thing I can teach. The rest — pace zones, periodization, taper math — that’s the easy part. It’s the showing up that builds the runner.

Ten years later I’ve raced everything from the 5K to the marathon. I’ve coached friends to their first finish lines and helped athletes break ninety minutes in the half. And I’ve spent a long time figuring out how to put what I know into a system that fits a person who has a job, a family, a life.

That system is what you’re looking at now. AI handles the math. I handle the coaching. The plan adapts to your life, not the other way around.

If you’ve been telling yourself you’re not a runner — start anyway. I’ll meet you where you are.

— Vince


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